The Marijuana Matters project promotes equity in cannabis through advocacy, education and the Minorities In Cannabis (MIC incubator/accelerator. The goal of MIC is to increase marketplace access, generate revenue and improve social and economic outcomes for individuals and communities most impacted by the failed war on drug policies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx